The way to top is never easy, be it in the sense of an idiom or literally. You have to struggle to get to the top and then be smart enough to stay there. The world of ecommerce is much the same story of competition as the real marketplace. Competition is more intense in the virtual world owing to selective visibility and information overload. People have to fight for space. Visibility refers to the ability to appear in top of the search results when a user or prospective customers searches for a relevant product or service. Once your website or relevant page appears in the first page, chances are you will have more visitors. There are simple basics and few SEO tips and tricks that everyone should implement to derive benefits and results for oneself. First and foremost, a lot of research and ground work would be needed. This means you should be able to invest in terms of time, money and resources. Make sure you are doing the SEO activity with whole zeal and zest. Be patient and pay attention to details.